Working in schools in the Ukiah School District, I noticed cafeteria walls were vacant, then realized it wasn't anyone’s job to decorate them. Why not cover the walls with something pleasing to the eye and relevant to the cafeteria made by the students? I saw a need, and created CACIS. The five day lesson plan includes art + nutrition education and execution.
The giant art piece hangs in the cafeteria wall of the students who painted it.
Their peers see it every day in the cafeteria.
I call this ethical marketing.